Four easy ways you can use the psychology of persuasion to improve your website
A look at how understanding the peculiarities of human behaviour can help you to make your website more successful for your business. Most of us, when we look at our own websites, don’t think...
Giving a little bit back
A Freshleaf charity support round-up, showing how the 10% of our profits that go to charity get spent. It's easy to get life out of perspective. We think we're having a tough time if we get...
Why 'funnels' are rubbish, and marketing is tough.
A look at why the 'buyers journey' is not nearly as easy and linear as we're encouraged to think. Running a business is challenging. Finding work, finding people to do the work, retaining the...
On the farm again: a good day's work
In our daily lives, most of us don't think about how lucky we are. We think we're having a tough day if we run out of milk or we miss the bus or the kids are whiny. But there are people in our own...
Straplines: the good, the bad and the ugly
When I switch on my laptop, it puts up on the screen “In search of incredible”. And I always think “Really?” - because I thought I was just going to watch Netflix. Asus’ strapline is supposed to...
What's lurking beneath?
Just like with an iceberg, when we look at a website, we’re only seeing a fraction of what is really going on. What could be lurking beneath the glossy exterior of your website? On the...
Who do I get to redesign my website?
It’s pretty much safe to say, in this day and age, that every business needs a website. And so the question arises: how do we get that done? There are a few...
How to choose a website design agency
Choosing a web design agency – it can be a tricky thing. Do you go for the first thing that comes up on Google, do you poll everyone you’ve ever met to see if they have any recommendations, or do...