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The challenges of technology marketing

The challenges of technology marketing

Technology marketers. I hate to say it, but you're playing to a tough crowd.

Unlike B2C marketers, you don't have a sexy product. Or rather, the engineers think its sexy - but then you can...

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What you should put on your website (and what you shouldn’t)

What you should put on your website (and what you shouldn’t)

I’ve been creating and working with websites for over a decade now. And one of the things that I always see people struggle with, is content.  Companies will engage an agency to redevelop their...

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What to do about Cookies? Website Cookie Law in 2016

What to do about Cookies? Website Cookie Law in 2016

Ah, the infamous Cookie law. We’ve all seen those annoying pop-ups on some of the websites we visit, but to this day many people are still unclear on why they’re there, or whether we should all...

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Mobile World Congress – is your website ready?

Mobile World Congress – is your website ready?

Mobile World Congress. The annual pilgrimage to Barcelona is the biggest event in the marketing calendar for anyone in mobile tech or allied industries. And although the event isn’t until...

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How to build a company intranet

How to build a company intranet

At Freshleaf we have an intranet. We’ve used it ever since we started the business, and it’s one we built ourselves. It’s a fantastic tool, without which I would be frighteningly disorganised. It...

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WordPress site compromised? You’re not alone.

WordPress site compromised? You’re not alone.

Ah, WordPress. An excellent platform, but one plagued by security concerns.  Earlier this week we were discussing WordPress with a client; its strengths and weaknesses, and what exactly the deal...

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How to plan a website that changes with your business

How to plan a website that changes with your business

Don't know how to ensure your website will still be relevant in three to five years? Put the crystal ball down - there is a better way.

A few years ago now, I was in a planning meeting with...

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You don’t have to be a whizz with Photoshop to create better images for your website

You don’t have to be a whizz with Photoshop to create better images for your website

Not a whizz with Photoshop, but fed up with using boring stock images? We've come up with a list of tools you can use to create interesting images and layouts for your marketing - all with great...

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Integration gets interesting: social media and your website

Integration gets interesting: social media and your website

With Twitter celebrating its tenth birthday this year, here’s a quick look at how social media has changed the way we think about our company websites.

A little history

In the beginning we...

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Drones and such

Drones and such

Why remote controlled aerial devices are kind of the reason I work at Freshleaf, and a fly-on-the-wall view of the Freshleaf offices.

When I first interviewed with Freshleaf, one of the reasons...

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Giving a little bit back

Giving a little bit back

A Freshleaf charity support round-up, showing how the 10% of our profits that go to charity get spent.

It's easy to get life out of perspective. We think we're having a tough time if we get...

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Why 'funnels' are rubbish, and marketing is tough.

Why 'funnels' are rubbish, and marketing is tough.

A look at why the 'buyers journey' is not nearly as easy and linear as we're encouraged to think.

Running a business is challenging. Finding work, finding people to do the work, retaining the...

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On the farm again: a good day's work

On the farm again: a good day's work

In our daily lives, most of us don't think about how lucky we are. We think we're having a tough day if we run out of milk or we miss the bus or the kids are whiny. But there are people in our own...

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Straplines: the good, the bad and the ugly

Straplines: the good, the bad and the ugly

When I switch on my laptop, it puts up on the screen “In search of incredible”. And I always think “Really?” - because I thought I was just going to watch Netflix. Asus’ strapline is supposed to...

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Festive Fun 2015

Festive Fun 2015

Where has the year gone? It seems like five minutes ago we were planning our summer picnic – poorly, as it turns out, since we missed the great weather earlier in the year – then suddenly it was...

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