Blog

How to plan a website that evolves with your business

How to plan a website that evolves with your business

Don't know how to ensure your website will still be relevant in three to five years? Put the crystal ball down - there is a better way. A few years ago now, I was in a planning meeting with...

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You don’t have to be a whizz with Photoshop to create better images for your website

You don’t have to be a whizz with Photoshop to create better images for your website

Not a whizz with Photoshop, but fed up with using boring stock images? We've come up with a list of tools you can use to create interesting images and layouts for your marketing - all with great...

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Integration gets interesting: social media and your website

Integration gets interesting: social media and your website

With Twitter celebrating its tenth birthday this year, here’s a quick look at how social media has changed the way we think about our company websites. A little history In the beginning we...

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Drones and such

Drones and such

Why remote controlled aerial devices are kind of the reason I work at Freshleaf, and a fly-on-the-wall view of the Freshleaf offices. When I first interviewed with Freshleaf, one of the reasons...

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The halo effect: how your website could be putting people off your business

The halo effect: how your website could be putting people off your business

The science behind how first impressions count and your website 'quirks' could be driving away visitors. Last week we talked about some of the ways that human psychology affects the way we...

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Four easy ways you can use the psychology of persuasion to improve your website

Four easy ways you can use the psychology of persuasion to improve your website

A look at how understanding the peculiarities of human behaviour can help you to make your website more successful for your business. Most of us, when we look at our own websites, don’t think...

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Giving a little bit back

Giving a little bit back

A Freshleaf charity support round-up, showing how the 10% of our profits that go to charity get spent. It's easy to get life out of perspective. We think we're having a tough time if we get...

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Why 'funnels' are rubbish, and marketing is tough.

Why 'funnels' are rubbish, and marketing is tough.

A look at why the 'buyers journey' is not nearly as easy and linear as we're encouraged to think. Running a business is challenging. Finding work, finding people to do the work, retaining the...

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On the farm again: a good day's work

On the farm again: a good day's work

In our daily lives, most of us don't think about how lucky we are. We think we're having a tough day if we run out of milk or we miss the bus or the kids are whiny. But there are people in our own...

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Straplines: the good, the bad and the ugly

Straplines: the good, the bad and the ugly

When I switch on my laptop, it puts up on the screen “In search of incredible”. And I always think “Really?” - because I thought I was just going to watch Netflix. Asus’ strapline is supposed to...

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