The challenges of technology marketing
Technology marketers. I hate to say it, but you're playing to a tough crowd. Unlike B2C marketers, you don't have a sexy product. Or rather, the engineers think its sexy. They get it. But the...
What you should put on your website (and what you shouldn’t)
I’ve been creating and working with websites for over a decade now. And one of the things that I always see people struggle with, is content. Companies will engage an agency to redevelop their...
Should my website be on HTTPS? (Tip: the answer is yes)
What is HTTPS, and why do I need it? To find out if your website should be using a secure protocol to limit the chance of data theft, read on... Recently, Google has announced that newer...
What to do about Cookies? Website Cookie Law in 2016
Ah, the infamous Cookie law. We’ve all seen those annoying pop-ups on some of the websites we visit, but to this day many people are still unclear on why they’re there, or whether we should all...
Website security: nobody cares until something goes wrong
I know you don’t want to, but take two minutes to read this post because the 7 tips below can help make sure your website doesn’t get hacked. Website security. You don't want to know, right?...
Tech start-up? How to get more from your first website.
Use your website to build credibility for your start-up or scale-up, fast. The technology sector is one of the fastest-growing and most exciting industries in the UK. In the first six months of...
Mobile World Congress – is your website ready?
Mobile World Congress. The annual pilgrimage to Barcelona is the biggest event in the marketing calendar for anyone in mobile tech or allied industries. And although the event isn’t until...
How to make sure your technology website builds credibility
If you’re marketing in the B2B tech sector, you’ll know that tech websites generally have a range of goals: to inform, to educate, to build the brand, to build a community, to attract investment,...