Why you need a website that engages & converts

With 70-80% of B2B buyers researching extensively online and over one third getting to shortlist stage before making contact with potential suppliers, the game has changed. Before you can talk to a potential customer, your website has to establish your credentials and your expertise to get you onto the shortlist. Your website is one of your key salespeople, but many websites aren't earning their keep.

Today’s B2B buyer has a plethora of potential suppliers to consider and limited time to do so. You only have a few seconds in which to make an impact.

A website's job is not as simple as just turning clicks into sales. Did you know that only 1 to 5% of your visitors are ready to buy now? The tendency is for us to focus on that 1 to 5% with hard sell tactics. But what about the 95% who are in various stages of interest and information gathering? Of that 95%, 70% are going to buy from you, or a competitor, at some point in the future. And you’ve no idea how long their research to decision cycle is until they make contact. This is where your website should be doing the hard work for you.


So what does this mean for me?

Your business needs an engaging website that is relevant, offers proof points such as case studies and testimonials, and provides useful and - above all - engaging content. Insight and education are amongst the most powerful tools to get on the radar of an early stage information gatherer. What are you able to tell your prospects about the market, their industry, trends and things to consider? Showing that you know the market, its challenges and opportunities, provides additional credibility.

Did you know that only 1 to 5% of your visitors are ready to buy now? The rest are in various stages of interest and information gathering.

When prospects do get in touch, they already know about you, your products, your customers and some of the pros and cons of working with you. You’re very much in the game.

All of this may sound complex if you have a basic or static web site. However, in the hands of the right web development partner, it’s easy to get your company on the map and in front of the right people.

Freshleaf has extensive experience of developing high converting websites for a wide range of companies. Contact us today to discover what we can do for you.

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