Freshleaf Portfolio - Icera

A whole new online identity

A long term client of Freshleaf's, Icera design, produce and supply soft modem chipsets which allow us all to have smaller, faster and more affordable high technology devices. In 2010 the company decided to undergo a major rebrand, updating its identity across all communication channels.

Rather than re-badge the existing site, the rebranding was seen as a great opportunity to start from scratch with a ground-up rebuild of the website.

Clear vision

Icera gave Freshleaf a very clear brief for the website design, starting with the brand which was created by a London graphic design agency. We were provided with a colour palette of six strong shades; and a brief which revolved around showcasing Icera's people as the centre-point of their expertise.

Classic design with a modern twist

With a diverse colour palette and black and white photography to showcase, it was clear that the site would need a clean, modern design with plenty of whitespace. The homepage utilises a rotating banner, enabling the display of a good selection of Icera's key messages, and a thought bubble/speech bubble theme ties the messaging to Icera's real personnel (no models used!). The colour palette was then deployed through the site, using each of the colours as an accent colour, one per top-level section of the site – helping users to understand the site structure at a glance.

Not just a pretty face

The website not only looks good, it's also highly functional. We created a custom built Content Management System (CMS) which gives Icera the ability to edit and update the content across the entire site, without restrictions on layout and design. Functionality includes editable contact details for all of Icera's offices worldwide, a powerful search function, and a fully updatable newsroom - encompassing press releases, press coverage, events and image library, as well as social media links.

A great combination of design and functionality

There's always a bit of mix and match with web design. We combined our experience in developing content management systems with our design and usability skills to give Icera a website that meets their evolving needs and the end result is the slick, attractive and highly functional website, which served the company right up to its recent acquisition by Nvidia.

To find out more about Freshleaf Media, or for a no obligation discussion of your business requirements, don't hesitate to call us on 0800 0758177 or drop us a line.