Case Study: a Content Managed website for wireless communications specialist Icera Semiconductor

What did Icera need?

When wireless communications specialist Icera came to us to re-develop www.icerasemi.com, it was looking to retain a high degree of independence - one that would allow it choose from the most appropriate designers and developers as the website evolved.  Being tied down to one particular agency was not on the agenda.

The company already had a fresh new design for the site: operating in highly dynamic markets, it also wanted to ensure that the content would remain equally fresh and interesting, for all its audiences - customers, prospects, and journalists. 

Content management would of course be essential to retaining both currency and independence - but Icera certainly didn't want a one-size-fits-all approach.  Previous experience with an off the shelf system had not been happy: that system had been difficult to use and restricted in scope, and rental charges had also made it expensive.

What did we deliver?

The first stage was to give Icera the right platform, a standards compliant, search engine-friendly and accessible website.  Throughout the development, we worked closely and harmoniously with the company's branding agency and its  IT department. 

To give Icera the autonomy it needs, we've provided a set of custom-built self-edit tools that allow in-house personnel to maintain the content themselves, easily and quickly.  These are all modules of our own Content Management Software, specially tailored to meet Icera's specific requirements.

The result, is a site which delivers the flexibility this dynamic marketplace demands.  An RSS feed of press releases keeps visitors informed of the latest developments, and journalists have easy access to multi-language press releases and a photo gallery.

What did they think of it?

Sally Doherty, Marketing Communications Manager at Icera Semiconductor sums up the company's experiences of the development process: "Freshleaf Media provided a great deal of relevant and useful advice and guidance during the building of the website, and the team was always extremely responsive to our comments and changes as the site was constructed. I am confident that we will continue to work with Freshleaf Media to develop the site further in thefuture."

The CMS tools have proved particularly successful, with Icera personnel enjoying the simplicity of being able to update website content, whenever they need to.  Post launch, the Freshleaf Media team has been involved in ongoing maintenance and updates to the site, and we are continuing with developments in line with Icera's long-term plans.