Case Study: a website for a specialist machine builder, CEVP

Who are CEVP?

CEVP makes highly sophisticated equipment or 'tools' for depositing thin film materials onto substrates. Its products are used in research labs, in semiconductor manufacturing, and other high technology environments. In addition to making tools, the company sells specialist materials and fabricates parts for high temperature and vacuum processing applications.

What did they want?

CEVP's old website was text-heavy. In conjunction with the introduction of a new tool for the exciting new 'nano engineering' marketplace, the company decided to redevelop its website. The brief was for a simpler to navigate and more graphical site, with content that focused on the key (and new) product areas, and brought out the brand values of the company.  In the process, CEVP decided to de-emphasise the promotion of a few specialist materials that represent a very small part of its turnover.

What did Freshleaf Media do?

We created a simple and clear layout - using a lot of images.

We created a new navigational structure which emphasises the important 'tools' part of CEVP's range, and which provides access to the many materials offered via an opening page.

What are the results?

CEVP already had an established position in its marketplace, and had always paid a lot of attention to keywords, so that the company appeared high in most of the typical web searches performed by potential customers. Using these keywords plus some new ones, carefully chosen page names and other techniques, the site was refreshed. Two months after launch Google searches for these important-to-CEVP phrases yielded these position results:

• Boronised graphite (no. 1)
• CEVP (no. 1)
• CF feedthroughs (no. 9)
• Dalfratex (no. 5)
• GMR fabrication (no. 1)
• High density graphites (no. 10)
• High temperature seals (no. 1)
• KF feedthroughs (no. 1)
• Low temperature carbon nanotube growth (no. 4)
• Nano material growth (no. 1)
• Nanogrowth (no. 1)
• Nanomaterial growth (no. 2)
• Nanostructure carbon nanotube tool (no. 1)
• Oxidation resistant graphite (no. 1)
• PECVD CVD (no. 9-)
• Pyrolitic components (no. 2)
• Pyrolitic materials (no. 3)
• Silicon carbide converted graphite (no. 3)
• Sputtering systems (no. 4)
• Sputtering tools (no. 1)
• Thin film deposition tools (no. 5)

Despite the number of pages on the site being reduced quite considerably (due to a number of materials being taken offline), monthly page views have doubled.

http://www.cevp.co.uk