Don’t cut back your marketing spend with recession looming
With threats of recession looking certain to become a reality, many companies are thinking about cutting back on ‘non-essential spending’ to lower overheads and keep profit margins acceptable. And when those holding the purse strings look around for places to cut back, inevitably the eye falls on the marketing department. But don’t let your marketing become the first victim of the recession.
Read More » October 31st, 2008 / Tags: marketing, recession / Trackback
