The Corporate Website Taste Test…

Survey says: it’s official, Coke is better than Pepsi. Bowen Craggs & Co, “website effectiveness experts” have published an ‘Index of Corporate Website Effectiveness' for 2008. Their aim, so they say, is to give an indication of how well corporate websites perform, given that corporates website are apt to gobble up the marketing budget without even being so polite as to clearly demonstrate their ROI.

An admirable aim, certainly. They claim to have developed a benchmarking methodology which looks at all aspects of the site’s performance, using expert analysts who take an average of ten hours to survey each site.