Should we all have Corporate Blogs?

Here at Freshleaf, as you may have noticed, we have a company blog. We update it regularly with our thoughts and experiences around our key business, corporate website design. We also often encourage our clients to maintain a blog, but in many cases our clients feel that it isn’t appropriate to their business. Make no mistake, blogging is a growth trend and is definitely here to stay, but is it appropriate to all sectors of the corporate world?

Corporate or Business blogs are becoming popular for a number of reasons. Blogs give companies a more informal, user-friendly channel for communicating with their customers and their investors, interacting with the target market on a more personal level. Blogs can effect a more open and direct view than traditional channels. They are also usually based around one of a growing number of excellent blogging applications, making them easier to update than the company website itself. And last but not least, a good blog not only gives users a reason to re-visit the site, but also helps improve search engine optimisation by adding fresh content.

Read More » July 21st, 2008 / 3 Comments / Tags: corporate blogs, business blogs / Trackback