Dulux launched a website initiative with Unicef in which users are asked to buy one of the 16.7 million colours that a smartphone screen can display in order to help the charity. This unique effort works on the belief that small acts can combine collectively to save the lives of many children, one child at a time.
Thanks to the funds available as a result in our Charity Programme, we have just donated to Unicef using the OwnAColour.com website by buying our Freshleaf green colour: http://www.ownacolour.com/#79c52f
Just a small donation can buy enough vaccinations to protect 50 children against measles, one of the biggest killers of children worldwide.
We think this is a great idea, and a simple concept everyone can be part of. Share this through your social networks and get your own colour.
UNICEF’s Own A Colour, with Sir Roger Moore