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Does Google prefer hyphens or underscores?

Senior Google guy Matt Cutts has recently confirmed that it is still preferable to use a hyphen instead of an underscore when naming files or web pages. Google will read a URL such as www.freshleafmedia.co.uk/corporate_web_site_design.html and conclude that the page is about "corporate_web_site_design" not "corporate web site design". In the former example, corporate_web_site_design is treated as a single word (one that no one would ever for search for) whereas the latter example will give Google four separate key words to chew on plus a whole phrase "corporate", "web", "site", "design" and "corporate website design".


In the long term Google may be looking into interpreting the underscore character as a word separator but for now the advice is still definitely - don't use underscores!

May 18th, 2008 / 1 Comment / Tags: seo, hyphens, underscores / Trackback

Comments on “Does Google prefer hyphens or underscores?”

  1. I am afraid your post is an obselete one. Matt Cutts announced in July 2007 that Google would treat hyphens and underscores equally from this date...and Google does!

    becaglia on October 16th, 2008 at 4:22 pm





 

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