Anyone who regularly reads this blog will know that I've spent some time contemplating the corporate website: what defines it, and what makes a good one. And, in common with a number of other bloggers and/or web commentators, I've also been musing on the question of where the corporate website is going.
To provide some background, a lot of the speculation – for me at least – started with Jeremiah Owyang’s assertion that the corporate website (in its current form at least) was soon to become an outdated, irrelevant dinosaur. Or something like that. He makes a very convincing argument that the corporate website simply cannot remain in its current form in the face of the growth of social media, social networks, consumer rating sites and blogs which give the online community the ability to feedback to itself clearly and honestly and accurately (read the post.)
The post created a LOT of dialogue and a lot of feedback, but one of the most interesting responses was Mark Cahill’s post which expanded on real-world ways to provide relevance to the corporate website. Read the post, it’s the most definitive comment I've seen on the development of the corporate website. He gives eight specific ways in which the corporate website can retain its relevance going forward, in the climate of social media and so on.
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August 20th, 2008
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As a designer, some days there just aren’t words for how much I hate Internet Explorer 6. It is the least standards-compliant browser still massively in use; which is a nice way of saying that it seems to goes out of its way to misinterpret even the simplest piece of html.
And yet it stubbornly remains as one of the three most popular browsers. To give you some idea, there are really three browsers being used by the vast majority of the Windows-using browsing public out there; IE6, it’s successor IE7; and Mozilla’s Firefox. As of May 2008, the breakdown goes like this: IE6 27.3%; IE7 26.5%; and Firefox 39.8%. IE7 is hot on the heels of 6, and of course will sooner of later will become the more popular of the two. Eventually even Microsoft will stop supporting 6, and that can’t come soon enough.
I realise that at this point I might sound like someone riding a bit of a personal hobbyhorse. But there are real, honest-to-god reasons why the latest browsers are better, besides just making my job easier.
Reasons to upgrade to IE7 (or better still Firefox):
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August 19th, 2008
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This week things are are busier at Freshleaf than they've ever been, thanks to the arrival of three (count 'em: three!) new staff members.
We can now proudly boast extra php development power, as well as a dedicated business development manager/ marketing manager / project co-ordinator.. well, we haven't really decided on Fiona's title yet, but I'm sure we will.
So, welcome to Fiona, Arron and Richard.
August 5th, 2008
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Do you ever have that situation where you spend so long looking at a word or phrase that suddenly your brain doesn’t recognise it any more? At Freshleaf Media we specialise in ‘corporate website design’; and I spent a lot of today working on optimising our new site for exactly that phrase (as we have a newish domain name, it’s a bit of a battle to get ourselves noticed at the moment, but more on that in another post..) By the end of the day, though, I was starting to wonder: exactly what is corporate website design?
The anatomy of a corporate website
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August 1st, 2008
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